AdWords cost

How much does AdWords cost?

Use the Account Fees and Payment Options Finder to find out about AdWords costs and payment options. After you select your currency and location, we'll show you exactly what spending requirements you can expect from us (there's not many) and which payment options you'll have. You'll see that you can pretty much spend as much or as little as you like.

Here are a few basic things to consider when trying to assess the cost of your AdWords campaign.

Set your budget
• There's no minimum spending requirement--just a nominal, one-time activation fee.
• You set the limit on how much you're willing to spend each day.
• You specify how much you're willing to pay per click or per impression.

Pay only for results
• You pay only for clicks on your keyword-targeted AdWords ads.
• You pay only for impressions on your site-targeted AdWords ads.

Avoid the guesswork
• Use the Keyword Tool to explore keyword traffic and cost estimates and make informed decisions about choosing keywords and maximizing your budget.

After you set the framework for costs and get your campaign started, you know you'll stick within your budget. From there, you can access your account at any time to adjust ad text, keywords, campaign settings, cost-per-click (CPC) bids, and daily budget to make sure you get the most bang for your buck